Privacy Policy

Effective Date: October 10, 2025

Last Updated: October 10, 2025

At East West Hospitality (“East West,” “we,” “us,” or “our”), your privacy matters to us. Whether you’re visiting one of our resorts, staying in a managed residence, or browsing our websites, we’re committed to protecting your personal information and being transparent about how we use it.

This Privacy Policy explains how we collect, use, share, and safeguard your information across all East West Hospitality properties, services, and digital platforms. It also describes your rights and choices regarding your personal data.

Information We Collect

We collect information in a few ways — directly from you, automatically from your devices, and through trusted third-party partners who help us provide our services.

Information You Provide

When you interact with us, you may provide:

Personal details: name, mailing address, email address, phone number, date of birth.
Reservation details: stay dates, property preferences, number of guests, and related travel information.
Payment information: credit or debit card details, billing address, or other payment data.
Account or loyalty information: login credentials, profile preferences, and communication choices.
Communications: messages you send to our team, requests for information, or feedback.
Employment or vendor information (if applicable): résumé, employment data, or business contact details.

Information Collected Automatically

When you use our websites, apps, or Wi-Fi, we automatically collect:

Device and usage data: IP address, browser type, operating system, device identifiers, referring URLs, and pages visited.
Cookies and tracking technologies: used to remember your preferences, improve website performance, and understand how visitors engage with our content.
Location data: if you enable location services or connect to on-property Wi-Fi networks.

Information from Other Sources

We may receive limited information from:

Travel partners and booking platforms (e.g., Expedia, Booking.com).
Payment processors and service providers supporting our operations.
Marketing partners who assist with campaigns and analytics.
Public or professional sources for verification and compliance purposes.

How We Use Your Information

We use your information to provide exceptional hospitality and personalized experiences, and to comply with our legal and business obligations. Typical purposes include:

To manage reservations and stays — confirming bookings, processing payments, communicating updates, and providing guest services.
To personalize experiences — tailoring recommendations, property amenities, and offers based on your preferences.
To send updates and offers — newsletters, promotional messages, and special offers (only if you’ve opted in).
To operate and improve our services — analyzing performance, managing our website, and enhancing guest satisfaction.
To comply with legal obligations — including tax, fraud prevention, and recordkeeping requirements.
To protect our guests and company — investigating incidents, enforcing policies, and maintaining security.

How We Share Information

We do not sell your personal data.

We may share your information only as needed to provide our services or as required by law:

Service providers and business partners: such as booking engines, payment processors, IT providers, analytics platforms, and marketing services under strict confidentiality agreements.
Property owners and affiliates: when necessary for management, operations, or guest service coordination.
Legal and regulatory authorities: when required to comply with law or enforce our agreements.
Business transfers: if East West undergoes a merger, acquisition, or sale of assets, your information may be transferred as part of that process.

Cookies and Tracking Technologies

We use cookies and similar tools to:

Keep you signed in and remember preferences.
Measure website traffic and performance.
Deliver relevant marketing content (when permitted).

You can manage cookies through your browser settings or use the “Do Not Sell or Share My Personal Information” link (for California residents).

Data Retention

We keep your information only as long as necessary for the purposes described above — typically for the duration of your relationship with us and as required by law. Once no longer needed, data is securely deleted or anonymized.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

Access the information we hold about you.
Correct or update inaccurate data.
Delete your information (“right to be forgotten”).
Opt out of certain data uses (like marketing or targeted advertising).
Data portability — to receive a copy of your data in a structured format.
Withdraw consent where processing is based on consent.

To exercise your rights:

Write to us at the address below. We may need to verify your identity before completing your request.

Security

We use administrative, technical, and physical safeguards to protect your data against unauthorized access, disclosure, alteration, or destruction. Sensitive information such as payment data is encrypted during transmission.

That said, no system is completely secure, and we encourage you to take precautions — for example, avoid sending payment details via unencrypted email.

International Transfers

If you are located outside the United States, your data may be transferred to and processed in the U.S. or other countries where our partners operate. We take steps to ensure appropriate safeguards are in place, consistent with applicable data protection laws.

Children’s Privacy

Our websites and services are not directed toward children under 13 (or under 16 where required by law), and we do not knowingly collect personal information from minors. If we learn we have collected such data, we will delete it promptly.

Links to Other Websites

Our websites may link to third-party sites (such as travel platforms or partners). We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

Updates to This Policy

We may update this Privacy Policy occasionally to reflect operational, legal, or regulatory changes. Updates will be posted on our website with a revised “Last Updated” date. Significant changes will be communicated where appropriate.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

East West Hospitality

PO Box 9550

Avon, CO 81620